Application of Shopee E-Commerce in Facing Market Competition in A Company in The Digital Era

Authors

  • Prado Dian Firmansyah Management Student, Bhayangkara University, Greater Jakarta, Bekasi, Indonesia
  • Hapzi Ali Management Lecturer, Bhayangkara University, Greater Jakarta, Bekasi, Indonesia

DOI:

https://doi.org/10.38035/gijea.v2i2.176

Keywords:

Market Competition, E-Commerce, Companies

Abstract

Implementation of E-commerce as a strategy to face market competition in the context of the digital era. Through a case study of a company, analysis is carried out on the implementation of E-commerce in increasing the company's competitiveness in an increasingly competitive market. Qualitative research methods are used to understand the impacts and strategies carried out by companies in adopting E-commerce. The findings show that implementing E-commerce allows companies to expand market reach, increase operational efficiency, and improve customer experience. The practical implication of this research is the importance of integrating digital technology in a company's business strategy to remain relevant and competitive in the digital era. This research provides insight for other companies who want to exploit the potential of E-commerce in facing digital market challenges.

References

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Published

2024-06-15

How to Cite

Dian Firmansyah, P., & Ali, H. (2024). Application of Shopee E-Commerce in Facing Market Competition in A Company in The Digital Era. Greenation International Journal of Economics and Accounting (GIJEA), 2(2), 73–80. https://doi.org/10.38035/gijea.v2i2.176

Issue

Vol. 2 No. 2 (2024): (GIJEA) Greenation International Journal of Economics and Accounting (June - August 2024)

Section

Articles

License

Copyright (c) 2024 Prado Dian Firmansyah, Hapzi Ali

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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