The Influence of Religiosity and Destination Image on Tourist Decisions From The Perspective of Religious Moderation (A Study of Tourists at Puja Mandala Bali)

Authors

  • Siska Yuli Anita Universitas Islam Negeri Raden Intan Lampung, Lampung, Indonesia
  • Esti Liana Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/gijea.v4i1.798

Keywords:

Religiosity, Destination Image, Tourist Decisions

Abstract

The aim of this research is to determine the partial and simultaneous influence of religiosity and destination image on tourist decisions. This type of research is quantitative research with a sampling technique, namely the Accident Sampling method (determining the sample by chance). The exact population in this study is not known (Unknown Population) so that in taking samples using the formula according to Sujarweni, the sample in this study was 96 respondents and the sample selection criteria was that they were Mandala puja visitors, aged 25-50 years. By using a data processing tool in the form of the SPPS vers 20 application. The results of the research that has been carried out show that simultaneously religiosity and destination image have an influence on tourists' decisions, while partially religiosity has no effect on tourists' decisions and destination image has an influence on tourists' decisions.

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Published

2026-04-26

How to Cite

Anita, S. Y., & Liana, E. (2026). The Influence of Religiosity and Destination Image on Tourist Decisions From The Perspective of Religious Moderation (A Study of Tourists at Puja Mandala Bali). Greenation International Journal of Economics and Accounting, 4(1), 115–123. https://doi.org/10.38035/gijea.v4i1.798

Issue

Vol. 4 No. 1 (2026): Greenation International Journal of Economics and Accounting (March - May 2026)

Section

Articles

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Copyright (c) 2026 Siska Yuli Anita, Esti Liana

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