Model Analysis Of Consumer Behavior: Cultural Factors, Personal Factors and Social Factors On Online Store Consumers (E-Commerce)
DOI:
https://doi.org/10.38035/gijea.v1i3.88Keywords:
Consumer Behavior, Cultural Factors, Social Factors, Personal FactorsAbstract
This study aims to determine the factors that influence consumer behavior. Previous research or relevant research really functions to strengthen theory and also the phenomenon of the relationship or influence between variables. Writing this scientific article is a qualitative method and literature review which helps to obtain various descriptions through the factors that influence the results of the variables studied. This article reviews the factors that influence consumer behavior, namely: cultural factors, social factors and personal factors, a study of the Human Resource Management literature. The purpose of writing this article is to build a hypothesis on the influence between variables to be used in further research. The results of this literature review article are: 1) cultural factors influence consumer behavior; 2) social factors influence consumer behavior; and 3) personal factors influence consumer behavior.
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Expires=1650990534&Signature=LTSprKq9R4CnGqmEBO0ADs2OR77gQZL5QGpNfWIXpnXt6S8hNSkVdjVXLOYyaAOe1Z773BLY~0mnidlFES2u38aVHaxAC8al0HYDF3w7- UbmGBSqpeBazGqDEa~5aCtOEoP
Ikhsani, K., & Ali, DH (2017). Purchase Decision: Analysis of Product Quality, Price and Brand Awareness (Case Study of Sosro Bottled Tea Products at Giant Mall Permata Tangerang). In SWOT Journal. Jariah, A. (2012). Analysis of personal factors that influence the decision to buy a Yamaha motorbike in Lumajang. WIGA Research Journal of Economics, 2(2).
Ali, H. (2019). Purchase Decision and Repurchase Models: Product Quality and Process Analysis (Case Study of House Ownership Credit Financing in Permata Sharia Bank Jakarta). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i09.006
Ali, H., Evi, N., & Nurmahdi, A. (2018). The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., Limakrisna, N., & Jamaluddin, S. (2016). Model of customer satisfaction: The empirical study at Bri in Jambi. International Journal of Applied Business and Economic Research.
Ali, H., & Mappesona, H. (2016). Build brand image: Analysis Service Quality and Product Quality (case study at Giant Citra Raya). International Journal of Economic Research.
Ali, H., Narulita, E., & Nurmahdi, A. (2018a). Saudi Journal of Business and Management Studies ( SJBMS ) The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/ sjbms.2018.3.1.12
Ali, H., Narulita, E., & Nurmahdi, A. (2018b). The Influence of Service Quality, Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Andespa, R. (2017). The influence of personal factors on customers' interest in saving at Islamic banks. Al-Masraf. Journal of Financial Institutions and Banking, 2(2), 193–206. https:// core.ac.uk/reader/229197810
Anggita, R., & Ali, H. (2017a). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk. Scholars Bulletin. https://doi.org/10.21276/sb
Anggita, R., & Ali, H. (2017b). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. https://doi.org/10.21276/sb
Bananiek, S., & Puwatu, K. (nd). Socio-economic factors influencing the adoption of integrated crop management technology for lowland rice in Southeast Sulawesi. Assessment And Development 16(2), 111–121. http://repository.pertanian.go.id/bitstream/Thaenchdnleo/1lo2g3y456789/20A3g7r/iScuOltCuIrOe,-ECONOMIC FACTORS THAT INFLUENCE MANAGEMENT TECHNOLOGY ADOPTION INTEGRATED PLANTS OF RICE IN SOUTHEAST SULAWESI.pdf?sequence=1
Beni, MT, Arjana, IGB, & Ramang, R. (2014). THE INFLUENCE OF SOCIO-ECONOMIC FACTORS ON THE BEHAVIOR OF DOMESTIC WASTE MANAGEMENT IN EAST NUSA TENGGARA. Journal of Environmental Science, 12(2), 105–117. https://ejournal.undip.ac.id/index.php/ilmuenvironment/article/view/10537
Brata, B. H., Husani, S., & Ali, H. (2017). The Importance of Quality Products, Price, Promotion, and Location to Product Purcese Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta.
Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms
Desfiandi, A., Fionita, I., & Ali, H. (2017). Implementation of the information systems and the creative economy for the competitive advantages on tourism in the province of Lampung. International Journal of Economic Research.
Destian, S., & Djatmiko, T. (2017). The Influence of Consumer Behavior (Cultural, Social, Personal, and Psychological Factors) on Online Purchase Decisions on the Modification.com Site in the City of Bandung.
EProceedings of Management, 4(3). https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/ article/view/5000
Ferinia, R., Tanjung, R., Purba, B., Lestari, N., Mastuti, R., Utami, NR, ... & Dewi, I. K. (2021). Tourism Consumer Behavior. Our Writing Foundation. Ghoni, A., & Bodroastuti, T. (2012). The Influence of Cultural, Social, Personal and Psychological Factors on Consumer Behavior. Journal of Accounting and Business Studies, 1(1), 123179. Handoko, TH, & Private, B. (2008). consumer behavior. Yogyakarta; BPFE.
Hanum, Z., & Hidayat, S. (2017). Factors that influence consumer behavior in purchasing decisions for Nike brand shoes in the city of Medan. Journal Bis-A: Journal of Business Administration, 6(1), 37–43. https:// www.ejurnal.plm.ac.id/index.php/BISA/article/view/171/0
Hutagalung, RB, & Aisha, N. (2018). Analysis of the factors that influence consumer behavior towards the decision to use two mobile phones (GSM and CDMA) in students of the USU Faculty of Economics Management Department. Business Management, 1(3), 97–102. https://d1wqtxts1xzle7.cloudfront.net/57614475/ JURNAL_MANAJEMEN_BISNISwith-cover pagev2.pdf?
Expires=1650990534&Signature=LTSprKq9R4CnGqmEBO0ADs2OR77gQZL5QGpNfWIXpnXt6S8hNSkVdjVXLOYyaAOe1Z773BLY~0mnidlFES2u38aVHaxAC8al0HYDF3w7- UbmGBSqpeBazGqDEa~5aCtOEoP
Ikhsani, K., & Ali, DH (2017). Purchase Decision: Analysis of Product Quality, Price and Brand Awareness (Case Study of Sosro Bottled Tea Products at Giant Mall Permata Tangerang). In SWOT Journal. Jariah, A. (2012). Analysis of personal factors that influence the decision to buy a Yamaha motorbike in Lumajang. WIGA Research Journal of Economics, 2(2).
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Published
2023-09-03
How to Cite
Salsabila Budiman, M. ., Aldo, B. ., Sofwan, H. ., & Alexander, P. . (2023). Model Analysis Of Consumer Behavior: Cultural Factors, Personal Factors and Social Factors On Online Store Consumers (E-Commerce). Greenation International Journal of Economics and Accounting, 1(3), 362–371. https://doi.org/10.38035/gijea.v1i3.88
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