Halal Tourism Development Strategy in Pontianak City: Potentials, Disparities, and Urban Islamic Tourism
DOI:
https://doi.org/10.38035/gijea.v4i4.932Keywords:
Halal Tourism, Urban Islamic Tourism, Malay, IslamAbstract
Halal tourism studies in Indonesia have largely focused on Sharia-compliant services, such as halal food, worship facilities, and religious tourism, while the development of urban Islamic tourism remains relatively limited. This study analyzes the development of halal tourism through an urban Islamic tourism approach in Pontianak City. Using a qualitative interpretive design, data was collected through interviews, observations, and documentation involving eight informants from academic, government, and community backgrounds, including tourism-related institutions at the provincial and city levels. Data was analyzed using reflexive thematic analysis following Braun and Clarke. The findings show that Pontianak has substantial potential for urban Islamic tourism through the Kapuas River, Pontianak Sultanate Palace, historic mosques, the Equator Monument, and Malay-Islamic cultural heritage. However, further integration is needed across regulation, destination management, promotion, human resources, and public understanding of halal tourism. The study proposes urban Islamic tourism as a framework that extends halal tourism beyond Sharia-compliant services toward the integration of cultural identity, urban space, creative economy, and social cohesion in a multicultural city.
References
Abouhassan, M. (2019). Sustainable urban development in historic areas. 365–373. Scopus. https://doi.org/10.5176/2301-394X_ACE19.638
Absah, Y., Yuliaty, T., & Anuar, N. A. M. (2024). The Role of Brand Image and Facilities and Services in Halal Tourism and the Accessibility of Islamic Cultural Needs to Enhance Tourist Satisfaction and Halal Tourism Economic Growth in Malaysia and Indonesia. Cuadernos de Economia, 47(133), 211–219. Scopus. https://doi.org/10.32826/cude.v47i133.1321
Adie, B. A. (2019). Urban Renewal, Cultural Tourism, and Community Development. In C. M. Hall & G. Prayag (Eds.), The Routledge Handbook of Halal Hospitality and Islamic Tourism (1st ed., pp. 213–223). Routledge. https://doi.org/10.4324/9781315150604-16
Ahmad, N. F., Hermintoyo, M., & Maghfiroh, A. (2021). Challenges of Halal Tourism During the Covid-19 Pandemic in Semarang City. E3S Web of Conferences, 317, 01025. https://doi.org/10.1051/e3sconf/202131701025
Akmaz, A., & Ekiz, F. R. (2026). Technological Innovation and Artificial Intelligence Approach in Halal Tourism. In A. Sharma, S. Arora, & H. Pamukçu (Eds.), Halal Tourism and Artificial Intelligence (pp. 1–10). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80686-165-120261001
Bahiej, A., Munajat, M., & Maulana, D. F. (2021). The Lifestyle and Halal Industry Methods with Local Culture: Study of Tourism and Halal Products in Nusa Tenggara Timur 2020. Jurnal Ilmiah Al-Syir’ah, 19(1), 46. https://doi.org/10.30984/jis.v19i1.1210
Bamiro, N. B., Oshoba, A. O., Yahya, I. O., & Li, Q. (2025). Transforming Halal Coastal Tourism for Financial Inclusion and Economic Growth: Threat, Challenges and Opportunities. In M. A. Salisu, L. Raimi, N. B. Bamiro, & I. O. Elegbede (Eds.), Green and Blue Economy Frameworks for Halal Industry Sustainability (pp. 327–345). Springer Nature Singapore. https://doi.org/10.1007/978-981-96-1729-6_17
Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, 150–154. https://doi.org/10.1016/j.tmp.2015.12.008
Bekkin, R. I., & Shnyrkova, A. S. (2022). Islamic Tourism in Africa. MGIMO Review of International Relations, 15(1), 230–248. https://doi.org/10.24833/2071-8160-2022-1-82-230-248
Bosone, M., Nocca, F., & Pirelli, B. (2024). Muslim-Friendly Tourism as Sustainable Tourism: A Multidimensional Evaluation Framework for Tourists and Destinations. In F. Calabrò, L. Madureira, F. C. Morabito, & M. J. Piñeira Mantiñán (Eds.), Networks, Markets & People (Vol. 1184, pp. 35–52). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-74608-6_4
Braun, V., & Clark, V. (2019). Thematic analysis revised. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Catherine, L. A., Pratikto, W. A., & Suntoyo. (2021). Modeling of Sediment Distribution and Changes of Morphology in Estuary Flow Kapuas River, West Kalimantan. IOP Conference Series: Earth and Environmental Science, 698(1). https://doi.org/10.1088/1755-1315/698/1/012024
Dalimunthe, H. H. B., Dalimunthe, S., & Safitri, Y. D. (2026). Sustainable Halal Tourism Business Models in Indonesia: Integrating Maqasid al-Shariah, Triple Bottom Line, and Community-Based Development. In M. Ghalih & C.-H. Chang (Eds.), Integrating Halal Principles Into Modern Supply Chain Strategies (pp. 271–310). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-4197-2.ch009
Davids, M. N. (2015). Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications. In Emerging research on Islamic marketing and tourism in the global economy. IGI Global. https://doi.org/10.4018/978-1-4666-6543-9
Elrawy, S. M. (2025). Leverage Cultural Heritage as a Tool of Urban Agendas. Focus on Greater Cairo, Egypt. JES. Journal of Engineering Sciences, 0(0), 0–0. https://doi.org/10.21608/jesaun.2025.370736.1462
Gunawan, I., Soemardiono, B., & Septanti, D. (2023). Typology of Development at Spatial Patterns of Water Edge Area in Malay Ethnic Community in Pontianak. IOP Conference Series: Earth and Environmental Science, 1218(1), 012012. https://doi.org/10.1088/1755-1315/1218/1/012012
Hammad, A. M. E. (2024). Pedestrianization AL- Azhar Street as a method to preserve the urban fabric of the historic Cairo. Mansoura Engineering Journal, 49(6). https://doi.org/10.58491/2735-4202.3234
Hamzah, I., Ahyani, H., Azmi, N., Tanjung, I. U., & Lousada, S. A. N. (2025). Legal Foundations for Inclusive Halal Tourism in West Java: Between Constitutional Principles and Practical Challenges. Syariah: Jurnal Hukum Dan Pemikiran, 24(2), 503–529. https://doi.org/10.18592/sjhp.v24i2.15513
Hanafi, S., Nadia, N., Nurdin, M. S., Nurkhaerah, S., & Osman, Z. (2024). Developing Halal Tourism Based on Local Wisdom in Religious Area of Sis Aljufri. Indonesian Journal of Halal Research, 6(2), 98–109. https://doi.org/10.15575/ijhar.v6i2.35121
Hassan, H., Aziz, R. C., Yasin, N. H. M., Zainuddin, S. A., Kosnin, R., Hassan, S., & Halim, M. H. A. (2023). Factors of Islamic City Image in Kota Bharu Islamic City Through View of Visitors at Kelantan, Malaysia. In N. Mansour & L. M. Bujosa Vadell (Eds.), Finance, Accounting and Law in the Digital Age (pp. 603–611). Springer International Publishing. https://doi.org/10.1007/978-3-031-27296-7_55
Hidayat, S. (2023). Halal Food in the Dragon House: Studi Makanan Halal sebagai Soft Power Kerukunan dan Toleransi Masyarakat Multi Etnik dan Agama di Singkawang. IAIN Pontianak press.
Jia, X., & Chaozhi, Z. (2020). “Halal tourism”: Is it the same trend in non-Islamic destinations with Islamic destinations? Asia Pacific Journal of Tourism Research, 25(2), 189–204. https://doi.org/10.1080/10941665.2019.1687535
Muhamad, N. S., Sulaiman, S., Adham, K. A., & Said, M. F. (2019). Halal Tourism: Literature synthesis and direction for future research. Pertanika Journal of Social Sciences and Humanities, 27(1), 729–745. Scopus.
Mustofa, M., Supriadi, A., Buchori, M., Saepudin, S., Muzakkir, M., Muadib, I., Ahyani, H., & Gumel, S. M. (2026). Strengthening Halal Tourism Governance in Pekalongan: A Maqāṣid-Based Collaborative Governance Framework within Siyasah Dusturiyah. Al-Risalah: Forum Kajian Hukum Dan Sosial Kemasyarakatan, 26(1), 38–58. https://doi.org/10.30631/alrisalah.v26i1.2046
Nurcholifah, I. & Nurlia. (2023). A Destination Aspect of Readiness for Halal Tourism in West Kalimantan. In D. T. Kurniawan & A. A. Nur Rakhmad (Eds.), Proceedings of the 3rd International Conference on Halal Development (ICHaD 2022) (pp. 90–97). Atlantis Press International BV. https://doi.org/10.2991/978-94-6463-188-3_10
Nurcholifah, I., & Listian, E. (2023). Prospects of Halal Tourism Development in West Kalimantan Province, Indonesia. Jurnal Internasional Bisnis Dan Ekonomi Islam (IJIBEC), 7(1).
Ohoiwutun, Y. A. T., Putra, G. A., & Taniady, V. (2026). Integrating Psychiatric Assessment in Chemical Castration Sanctions for Child Sexual Offenders in Indonesia. Sriwijaya Law Review, 10(1), 109–139. https://doi.org/10.28946/slrev.v10i1.4234
Pamukcu, H., & Tanrisever, C. (2021). A New Favorite for Tourists: Halal Tourism in Future. In A. Sharma & A. Hassan (Eds.), Future of Tourism in Asia (pp. 267–277). Springer Singapore. https://doi.org/10.1007/978-981-16-1669-3_16
Pérez-Matamoros, Z., Tejeida-Padilla, R., & Badillo-Piña, I. (2024). A Systemic Perspective on Sustainable Water Management for Tourism Ventures in Rural Communities in Mexico. Scopus. 68th Annual Meeting of the International Society for the Systems Sciences, ISSS 2024. https://www.scopus.com/inward/record.uri?eid=2-s2.0-105010337377&partnerID=40&md5=3aa4472c5c6240cc53412f9fc4ef4bea
Pratama, V. D., Dewi, C. S. U., Sukandar, Purwanti, P., Isdianto, A., Lutfi, O. M., & Sunardi. (2025). Sustainable Marine Tourism Planning in South Malang: A Feasibility and Zoning Approach for Balanced Development. International Journal of Sustainable Development and Planning, 20(4), 1515–1523. https://doi.org/10.18280/ijsdp.200414
Putri, N. T., Meuthia, Khairi, W., Rahmahdian S, R., & Nirad, D. W. S. (2025). Exploring the role of halal certifying bodies in elevating sustainability performance: A framework for the culinary tourism industry. Journal of Foodservice Business Research, 1–41. https://doi.org/10.1080/15378020.2025.2563225
Qureshi, R. A., Dada, Z. A., Bhat, W. A., & Soudager, M. A. (2025). Modelling halal tourism as a reflective–reflective second-order construct: Linking attributes to tourist outcomes using structural model analysis. Journal of Islamic Marketing, 16(10), 2733–2780. https://doi.org/10.1108/JIMA-07-2024-0289
Radosavljević, U., & Kuletin Ćulafić, I. (2019). Use of Cultural Heritage for Place Branding in Educational Projects: The Case of Smederevo and Golubac Fortresses on the Danube. Sustainability, 11(19), 5234. https://doi.org/10.3390/su11195234
Rahman, M. K., Akter, S., Hossain, M. M., & Hassan, A. (2022). Pilgrimage and Halal Tourism Event: Application of Technology. In A. Hassan (Ed.), Technology Application in Tourism Fairs, Festivals and Events in Asia (pp. 63–75). Springer Singapore. https://doi.org/10.1007/978-981-16-8070-0_4
Rahmat, T., Apriliani, D., Ardiansyah, I., & Bukhori, R. F. (2024). The Role of HRM in Global Transition to Green Economy Sustainability in Indonesia’s Halal Industry. Jurnal Ilmiah Manajemen Dan Bisnis, 9(2), 185–194. https://doi.org/10.38043/jimb.v9i2.5997
Rezaei, M. M., Saadati, A. M., & Sehat, H. (2020). Effects of Tourism-Led Urban Regeneration on the Historical Part of Tehran, Iran. 247–258. https://doi.org/10.2495/SC200211
Ruzulana, Z., Jamaludin, M. A., Aris Anuar, A. N., & Musa Fathullah Harun, H. (2022). The Needs for Understanding the Fundamentals of Islamic Tourism City from The Shariah Perspective. Sains Humanika, 14(3), 1–7. https://doi.org/10.11113/sh.v14n3.1871
Sánchez González, P. (2017). Halal tourism in Perú: An opportunity for business? Opcion, 33(82), 533–549. Scopus.
Santoso, L., Triyanta, A., & Thontowi, J. (2022). Halal tourism regulations in Indonesia: Trends and dynamics in the digital era. Ijtihad: Jurnal Wacana Hukum Islam Dan Kemanusiaan, 22(1), 73–94. https://doi.org/10.18326/ijtihad.v22i1.73-94
Shaleh, C., Sonjaya, A., Nursamsi, Jamaludin, J., & Isfihany, S. (2025). Regulatory Conflicts in Halal Tourism and Syariah-Compliant Hotels in Muslim-Minority Regions. Petita: Jurnal Kajian Ilmu Hukum Dan Syariah, 10(2), 681–704. https://doi.org/10.22373/petita.v10i2.858
Sonjaya, A., Salim, Z., & Rozikin, O. (2024). Integrating Local Wisdom into a Halal Tourism Model: The Case of Indonesia. International Journal of Economics and Management, 18(2), 229–242. https://doi.org/10.47836/ijeam.18.2.06
Takhim, M., Sonjaya, A., Salim, Z., Rahman, A., Basmar, E., Abdullah, R., & Ali, M. (2023). The Synergy of Islamic Banks and Muslim-Friendly Tourism: Patterns of Halal Industry Development in Indonesia. International Journal of Sustainable Development and Planning, 18(9), 2723–2731. https://doi.org/10.18280/ijsdp.180911
Timur, Y. P., Wijaya, M. W., Hilmi, A., Nizami, A. G., Sari, D. P., & Ahmad, M. I. (2025). Mapping Halal Tourism as Sustainable Tourism Through the Lens of the Triple Bottom Line: Insights and Lessons Learned from a Scopus-Based Bibliometric Review (2017-2024). International Journal of Sustainable Development and Planning, 20(7), 2843–2857. https://doi.org/10.18280/ijsdp.200709
Trishananto, Y., Mas’ud, F., Setiawan, & Fauziah, U. N. (2024). Formulating Policies for Halal Tourism in Indonesia Based on Islamic Law. Ijtihad: Jurnal Wacana Hukum Islam Dan Kemanusiaan, 24(1), 47–70. https://doi.org/10.18326/ijtihad.v24i1.47-70
Utami, P., Lee, P., & Koo, C. (2018). Islamic vs. Non-Islamic Attributes for Smart Tourism City in South Korea. Asia Pacific Journal of Information Systems, 28(2), 93–113. https://doi.org/10.14329/apjis.2018.28.2.93
Valeriani, D., Hidayati, Yusnita, M., & Wulandari, A. (2020). Potential of Bangka Belitung Tourism Towards the World Halal Tourism Award Through Tourist Perception with Swot Analysis. Journal of Critical Reviews, 7(6). https://doi.org/10.31838/jcr.07.06.190
Wazin, Maskuroh, N., Peristiwo, H., & Suganda, A. D. (2024). Indonesian Sharia Tourism Towards a Sustainable Halal Industry. In B. Awwad (Ed.), The AI Revolution: Driving Business Innovation and Research (pp. 901–911). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-54379-1_77
Yoshinta, D., Suhariadi, F., & Wijoyo, S. (2024). Integrating Human Resource Development and Halal Tourism Strategies for Sustainable Development in Indonesia. Technium Social Sciences Journal, 62, 195–204. https://doi.org/10.47577/tssj.v62i1.11718
Yusuf, M. Y., Djakfar, I., Isnaliana, & Maulana, H. (2021). Halal Tourism to Promote Community’s Economic Growth: A Model for Aceh, Indonesia. Pertanika Journal of Social Sciences and Humanities, 29(4), 2869–2891. https://doi.org/10.47836/pjssh.29.4.42
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Ita Nurcholifah, Heny Hidayati, Nurlia Nurlia, Hesham Saleem Al Naggar
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright :
Authors who publish their manuscripts in this journal agree to the following conditions:
- Copyright in each article belongs to the author.
- The author acknowledges that the GIJEA has the right to be the first to publish under a Creative Commons Attribution 4.0 International license (Attribution 4.0 International CC BY 4.0).
- Authors can submit articles separately, arrange the non-exclusive distribution of manuscripts that have been published in this journal to other versions (for example, sent to the author's institutional repository, publication in a book, etc.), by acknowledging that the manuscript has been published for the first time at GIJEA.
