Hapsara, O., Sopini, P., Irwanto, T. Z., & Mappedeceng, R. (2026). The Role of Marketing Mix (7P) in Increasing The Number of Customers at BNI Bank Jambi Branch. Greenation International Journal of Economics and Accounting, 4(4), 1245–1260. https://doi.org/10.38035/gijea.v4i4.877