HAPZI; YANDI, Andri. Building Loyalty Amid Café Competition: The Role of Experiential Marketing through Customer Engagement, Self-Expression Value, and Hedonic Value in Cafés in Jambi. Greenation International Journal of Economics and Accounting, [S. l.], v. 4, n. 2, p. 406–422, 2026. DOI: 10.38035/gijea.v4i2.1159. Disponível em: https://research.e-greenation.org/GIJEA/article/view/1159. Acesso em: 15 jul. 2026.