The Role of Price and Product Quality in Increasing Consumer Purchase Interest (Marketing Management Literature Review)
DOI:
https://doi.org/10.38035/gijes.v1i4.281Keywords:
Price, Product Quality, Purchase Interest.Abstract
Literature Review The Role of Price and Product Quality in Increasing Purchase Interest is a scientific article with the aim of analyzing whether price and product quality play a role in purchase interest. The method of writing a literature review article is the library research method, which is sourced from online media such as Google Scholar, and other online media. The results of this article are: 1) Price plays a role in Purchase Interest; 2) Product Quality plays a role in Purchase Interest. Apart from these 2 exogenous variables that influence the endogenous variable of Purchase Decisions, there are many other factors including customer satisfaction, consumer reviews, trust, brand image.
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