Perceptions of Electric Vehicle Adoption among Young Adults in Ahmedabad: Exploring Influences and Implications

Authors

  • Hitarth Mehta Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Lakshita Rathod Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Fenil Shah Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Aum Bhatt Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Jenil Machhvara Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Rahul Chauhan Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Andino Maseleno International Open University, Gambia

DOI:

https://doi.org/10.38035/gijes.v1i4.307

Keywords:

Electric Vehicle Adoption, Young Adults, Consumer Behavior

Abstract

This study explores the perceptions of young adults aged 18-30 in Ahmedabad, India, toward electric vehicle (EV) adoption. A quantitative approach was employed, gathering data from 104 respondents via a structured questionnaire. Key factors examined include vehicle preference, peer influence, and promotion of EVs. One-way ANOVA results indicated that age did not significantly impact these factors, suggesting that other variables, such as environmental concerns and technological advancements, may have a stronger influence on purchase intentions. The study highlights the growing awareness of sustainability and technology among youth, with implications for targeted marketing strategies. The research provides a foundation for future studies on EV adoption across different regions and age groups. Additionally, the findings contribute to the global conversation on reducing carbon emissions and increasing EV adoption for a sustainable future.

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Published

2024-01-23

How to Cite

Mehta, H., Rathod, L., Shah, F., Bhatt, A., Machhvara, J., Chauhan, R., & Maseleno, A. (2024). Perceptions of Electric Vehicle Adoption among Young Adults in Ahmedabad: Exploring Influences and Implications. Greenation International Journal of Engineering Science, 1(4), 202–212. https://doi.org/10.38035/gijes.v1i4.307

Issue

Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)

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Articles

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Copyright (c) 2024 Hitarth Mehta, Lakshita Rathod, Fenil Shah, Aum Bhatt, Jenil Machhvara, Rahul Chauhan, Andino Maseleno

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