WIRANTI, Zaeni; ALI, Hapzi. SWOT Analysis and SO, ST, WO and WT Strategies in Optimizing Marketing Strategies for Competitive Advantage at XYZ Fashion Stores. Greenation International Journal of Engineering Science, [S. l.], v. 3, n. 1, p. 10–22, 2025. DOI: 10.38035/gijes.v3i1.394. Disponível em: https://research.e-greenation.org/GIJES/article/view/394. Acesso em: 30 jul. 2025.