The Influence of Perceived Usefulness, Perceived Ease Of Use and Social Influence on Mobile Commerce Usage Activities

Authors

  • M. Rizky Mahaputra Mercu Buan a University, Jakarta
  • M. Ridho Mahaputra Mercu Buana University, Jakarta

DOI:

https://doi.org/10.38035/gijtm.v1i1.17

Keywords:

Perceived Usefulness, Perceived Ease of Use, Social Influence, Mobile Commerce

Abstract

This research aims to analyze the influence of perceived usefulness, perceived ease of use and social influence on mobile commerce usage activities in Padang State University's students. The type of research is causative. The numbers of the sample were 100 respondents who had been taken by accidental sampling technique. The data analysis technique used Structural Equation Modeling (SEM) with the 3.0 WarpPLS program. The results of this research show that: (1) Perceived usefulness has a positive and significant influence on the mobile commerce usage activities in Padang State University students. (2) Perceived ease of use has positive and not significant influence on mobile commerce usage activities in Padang State University's students. (3) Social influence positive and significant influence on mobile commerce usage activities in Padang State University's students.

References

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Published

2023-03-02

How to Cite

Mahaputra, M. R. ., & Mahaputra, M. R. . (2023). The Influence of Perceived Usefulness, Perceived Ease Of Use and Social Influence on Mobile Commerce Usage Activities. Greenation International Journal of Tourism and Management, 1(1), 8–15. https://doi.org/10.38035/gijtm.v1i1.17

Issue

Vol. 1 No. 1 (2023): (GIJTM) Greenation International Journal of Tourism and Management (March - May 2023)

Section

Articles

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