Rewind Indonesia 2023 Production Process: Communication Strategy and Cross-Functional Collaboration

Authors

  • Aimanul Hakim Universitas Swadaya Gunung Jati, Indonesia
  • Erland Ramadhia Putra Universitas Swadaya Gunung Jati, Indonesia
  • Rachmat Dewantoro Universitas Swadaya Gunung Jati, Indonesia
  • Siti Khumayah Universitas Swadaya Gunung Jati, Indonesia
  • Aghnia Dian Lestari Universitas Swadaya Gunung Jati, Indonesia

DOI:

https://doi.org/10.38035/gijtm.v3i2.461

Keywords:

Fundamental Interpersonal Relation Orientation (FIRO), Creative industries, cross-functional collaboration, media production, Rewind Indonesia

Abstract

In the ever-evolving digital era, the production of media content, especially on the YouTube platform, has become increasingly complex and involves many parties. Rewind Indonesia 2023, as one of the major collaborative projects, faced challenges in communication and coordination among hundreds of individuals involved. This research aims to explore the cross-functional communication and collaboration strategies implemented during the production process. The method used is descriptive qualitative by conducting in-depth interviews with the co-producer as the key informant, as well as the director and three audience members as supporting informants. The results showed that individual involvement in the project created a strong sense of belonging, while a clear decision-making structure increased team motivation and engagement. In addition, a personalized and empathic communication approach proved effective in building trust among team members, which was crucial in overcoming conflicts and disagreements. The success of the project is not only measured by the quality of the final product, but also by its impact on the audience and its reciprocity after the release of this content. As such, this research provides valuable insights for collaborative project managers in the creative industry.

References

Afifah, N., Giriati, Daud, I., Mustarudin, & Azazi, A. (2024). PELATIHAN PENINGKATAN PERANCANGAN VIDEO KONTEN. 5(5), 8574–8583.

Alfansyur, A., & Mariyani. (2020). Seni Mengelola Data?: Penerapan Triangulasi Teknik , Sumber Dan Waktu pada Penelitian Pendidikan Sosial. Historis, 5(2), 146–150.

Ardiansyah, Risnita, & Jailani, M. S. (2023). Teknik Pengumpulan Data Dan Instrumen Penelitian Ilmiah Pendidikan Pada Pendekatan Kualitatif dan Kuantitatif. Jurnal IHSAN?: Jurnal Pendidikan Islam, 1(2), 1–9. https://doi.org/10.61104/ihsan.v1i2.57

Arwini, N. P. D. (2021). Roti, Pemilihan Bahan Dan Proses Pembuatan. Jurnal Ilmiah Vastuwidya, 4(1), 33–40. https://doi.org/10.47532/jiv.v4i1.249

Cusniawati, Shafira, S. S., Octavia, V., Imawan, K., & Erawati, D. (2024). Digital Cultural Production In The Entertainment Program " Tembang Pantura " on Cirebon Local Television. 2, 2983–2994.

Ekawarna. (2018). Manajemen Konflik dan Stres. PT Bumi Aksara.

Ezriani, Girsang, N. M., DB, V. D. P., Fitri, D., Septriani, & Khairunnisa. (2024). Pelatihan Produksi TV dan Film di SMK Nasional Kayu Tanam. Jurnal Pengabdian Masyarakat Berkemajuan, 8(2), 1539–1545.

Hardjana, A. (2019). Komunikasi Organisasi?: Strategi Interaksi dan Kepemimpinan (Buku 2). Rajawali Pers.

Katzenbach, J. R., & Smith, D. K. (1993). The Wisdom of Teams: Creating the High-Performance Organization. Harvard Business School Press.

Khanifaturrohmah, Nataly, F., & Ashfahani, S. (2022). Strategi Produksi dalam Meningkatkan Kualitas Konten Norak di Channel Youtube Cameo Project (Vol. 14, Issue 02). http://journal.stikom-ima.ac.id/

Lasswell, H. D. (1948). The Structure and Function of Communication in Society. Harper and Brothers.

Lestari, C. I., & Irwansyah. (n.d.). Kolaborasi Produksi Konten YouTube melalui Multi-Channel Network: Studi pada Kreator Sandy SS dengan Collab Asia.

Nuruzzaman, M., Nurfalah, F., Khumayah, S., Irawan, N., & Santika, R. N. (2024). Digital Public Relations Communication Strategy in Swadaya Gunung Jati University, Indonesia dan Thai Global Bisnis Administration Technological College, Thailand. European Journal of Communication and Media Studies, 3(1), 1–6. https://doi.org/10.24018/ejmedia.2024.3.1.30

Poernomo, C. A., Wibowo, J. H., & Jupriono. (n.d.). Analisis Proses Produksi Konten Kreatif Pada Kanal Youtube Kembara Sunyi.

Pradekso, T., Widagdo, M. B., & Hapsari, M. (2021). Produksi Media (Edisi 1). Penerbit Karunika Universitas Terbuka.

Prasanti, D. (2018). Penggunaan Media Komunikasi Bagi Remaja Perempuan Dalam Pencarian Informasi Kesehatan. LONTAR: Jurnal Ilmu Komunikasi, 6(1), 13–21. https://doi.org/10.30656/lontar.v6i1.645

Prihatsanti, U., Suryanto, & Hendriani, W. (2018). Menggunakan Studi Kasus sebagai Metode Ilmiah dalam Psikologi. Buletin Psikologi, 26(2), 126. https://doi.org/10.22146/buletinpsikologi.38895

Purnamaningwulan, R. A., Mukti, T. W. P., Pranatasari, F. D., & Kristia. (2022). Pendampingan Pembuatan Media Promosi Berbahasa Inggris sebagai Salah Satu Strategi Pemasaran Melcosh Café, Roastery,dan Glamcamp. …, 3(4), 791–799. https://www.madaniya.pustaka.my.id/journals/index.php/contents/article/download/287/186

Savira, A. F. (2023). Komunikasi Antarpribadi Dua Sahabat Dengan Anak Yang Mengalami Gangguan Mental Dalam Film Kukira Kau Rumah.

Sukaesih. (2023). Pengaruh Interaksi Sosial Teman Sebaya Terhadap Kemandirian Remaja di Sekolah Menengah Atas. Reslaj?: Religion Education Social Laa Roiba Journal, 5(4), 1099–1116. https://doi.org/10.47467/reslaj.v5i4.2133

Tamimi, M. R. I., Wijayanto, A., & Hidayat, I. N. (2023). Manajemen Produksi Konten YouTube Danang Giri Sadewa. Jurnal Audiens, 4(2), 331–340. https://doi.org/10.18196/jas.v4i2.37

Wattimena, H. J. A. (2025). Diskursus Komunikasi Public Relations dalam Konten. 6(1), 511–521. https://doi.org/https://doi.org/10.35870/jimik.v6i1.1278

Yin, R. K. (2014). Studi kasus?: desain dan metode / Robert K. Yin?; penerjemah: M. Djauzi Mudzakir (Ed.1, Cet.). RajaGrafindo Persada.

Published

2025-07-14

How to Cite

Hakim, A., Erland Ramadhia Putra, Rachmat Dewantoro, Siti Khumayah, & Aghnia Dian Lestari. (2025). Rewind Indonesia 2023 Production Process: Communication Strategy and Cross-Functional Collaboration. Greenation International Journal of Tourism and Management, 3(2), 184–193. https://doi.org/10.38035/gijtm.v3i2.461