An Analysis of Interpersonal Communication, Organizational Culture, and Work Discipline on Employee Loyalty and Their Impact on Organizational Performance (Study in Baleendah District, Bandung Regency)

Authors

  • Heni Herlina Universitas Indonesia Membangun, Bandung, Indonesia
  • Nunung Ayu Sofiati Universitas Indonesia Membangun, Bandung, Indonesia
  • Gurawan Dayona Ismail Universitas Indonesia Membangun, Bandung, Indonesia
  • Aris Setiyani Universitas Indonesia Membangun, Bandung, Indonesia
  • Ade Salman Alfarisi Universitas Indonesia Membangun, Bandung, Indonesia
  • Irving Ignatius Paul Luntungan Universitas Indonesia Membangun, Bandung, Indonesia
  • Riyadi Nur Sumawidjaya Universitas Indonesia Membangun, Bandung, Indonesia
  • Anggono Raras Tirto Sakti Universitas Indonesia Membangun, Bandung, Indonesia

DOI:

https://doi.org/10.38035/gijtm.v3i4.716

Keywords:

Interpersonal Communication, Organizational Culture, Work Discipline, Employee Loyalty

Abstract

This study aims to analyze the effect of interpersonal communication, organizational culture, and work discipline on employee loyalty and its impact on organizational performance at the Baleendah District Office, Bandung Regency. The problem examined in this study is the extent to which interpersonal communication, organizational culture, and work discipline can enhance employee loyalty and how such loyalty contributes to improving organizational performance. The research method used is a quantitative method with a descriptive and verificative approach. Data were collected through questionnaires distributed to employees of the Baleendah District Office, Bandung Regency, and were analyzed using statistical analysis techniques. The results indicate that interpersonal communication, organizational culture, and work discipline have a significant effect on employee loyalty. Furthermore, employee loyalty has been proven to have a positive and significant impact on organizational performance. Therefore, improving the quality of interpersonal communication, strengthening organizational culture, and consistently implementing work discipline can enhance employee loyalty, which in turn improves organizational performance. This study is expected to serve as a reference for management in formulating human resource management policies to improve organizational performance.

References

A. Abdurrachman. (2014). Encyclopedia of Trade Finance Economics . Jakarta: PT. Pradnya Paramita

A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry. (2019). "SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality ". Journal of Retailing .

A. Pearce, John II, Richard B. Robinson, J. (2018). Strategic Management (S. Four (ed.))

A., Parasuraman, VAZ and MA (2015). No Title. . . A Multiple-Item Scale for Assessing , Volume 7,

A., Zeithaml, V.A.and Berry, L.L. (2018). Servqual: A Multiple Item Scale For Measuring Consumer Perceptions Of Service Quality. Journal of Retaling , vol. 64 No, 1, pp. 12.

Abdurrachman, GM Verryn Stuart (2014). Encyclopedia of Financial and Alphabetical Economics .

AF Stoner, James and Edward Freeman (2017) (eds), Management Volume I, trans. Alexander Sindoro, Jakarta. PT. Prahallindo.

Agustina, et al. (2022). Organizational Behavior. Bandung : Media Sains Indonesia

Andi, RT & Mochammad Mukti Ali. (2019). Analysis of the Influence of Lifestyle on Purchasing Decision for Samsung Smartphone Products in Jakarta. EJBMR, European Journal of Business and Management Research Vol. 4, no. 4

Anggraeni, Devi. and Herlinawati, Erna., (2019). Analysis of MSME Financing Models through the Role of Microfinance Institutions. Image Journal 08 (01), 23.

Aqida Nuril Salma. “The Influence of Sponsorship in Increasing Brand Awareness (A Study on Garuda Indonesia's Sponsorship of Liverpool as a Global Official Airline Partner)”. INJECT. Vol. 2/No. 1/June, 2017:1-26.

Ardianto, Elvinaro and Soleh Soemirat. (2016.) The Basics of Public Relations . Bandung: Rosdakarya Youth. AGSuyono

Ardianto, Elvinaro. (2019). Research Methodology for Quantitative and Qualitative Public Relations. Bandung : Simbiosa Rekatama Media.

Arendt, S., & Brettel, M. (2016). Understanding the Influence of Corporate Social Responsibility on Corporate Identity, Image, and Firm Performance. Management Decisions. Vol.4.

Armstrong, G., & Kotler, P. (2017). Principles of Marketing . 17th ed. New York.

Assauri, S. (2017). Marketing Management . Jakarta: PT. Raja Grafindo Persada.

Augustly, Ferdinand. (2016). Management Research Methods : Research Guidelines for Scientific Management Theses, Dissertations, and Dissertations. Semarang: Diponegoro University.

Aydin, S., & Ozer, G. (2020). The Analysis of Antecedents of Customer Loyalty in the Turkish Mobile Telecommunication Market. European Journal of Marketing Vol 39

Badrianto, Yuan. et. al. (2021). Managing Productive and Superior Human Resources . Bandung: CV. Media Sains Indonesia

Basu Swastha and Hani Handoko, (2019). Corporate Management Consumer Behavior Analysis , Yogyakarta: Liberty First Edition.

Bentler & Chou, (1987). Pratical Issues in Structural Modeling . Sociological Methods and research, pp. 78-117.

Bernet and Oliver Sandra. (2017). Public Relations Strategy . Jakarta: Erlangga

Chaffey, D., Smith, P. (2017). Digital Marketing Excellence: Planning, optimizing and integrating online marketing. United Kingdom: Taylor & Francis

Chase, R.B., Jacobs, F.R., & Aquilano, N.J. (2018). Operations and Supply Chain Management t(15th Edition). New York: McGraw-Hill Education.

Chiu, Kuang-Hui and Chien-Lung Hsu. " Research On The Connections Between Corporate Social Responsibility And Corporation Image In The Risk Society: Take The Mobile Telecommunication Industry As An Example ". International Journal of Electronic Business Management, Vol. 8, no. 3. 2015, p. 183-194.

Dr. Jalaluddin Rakhmat, M.Mc., Dr. Idi Subandy Ibrahim, MS (2017). Communication research methods: complete with examples of statistical analysis and interpretation . PT Remaja Rosdakarya.

Fahmi, Irham. (2017). Strategic Management: Theory & Application . Bandung: ALFABETA

Fandy Tjiptono., (2018). Marketing Strategy Principles & Implementation . 1st Edition., Yogyakarta: CV. Andi.

Ferrell, O. C., & Hartline, M. D. (2017). Marketing Strategy: Text and Cases , Seventh Edition. Boston: Cengage Learning.

Flavian, C., Guinaliu, M. & Torres, E., (2014), “ The influence of corporate image on consumer trust: a comparative analysis in traditional versus internet banking ”, Internet Research , Vol. 15 No. 4, pp. 447-71.

Galavan, R. (2014). Doing Business Strategy .Ireland: NuBooks

Ghillyer, A. W. (2016). Business Ethics Now . McGraw-Hill.

Griffin, Ricky W. (2016). Management ; seventh edition volume 1. Jakarta: Erlangga.

Gronroos, C. (2016). Service Management and Marketing : A Customer Relationship Management Approach. Chishester: John Wiley and Sond, Ltd

Handi Irawan. (2015). 10 Principles of Customer Satisfaction , Elex Media Komputpindo, Jakarta.

Hanum, Z., & Hidayat, S. (2017). Factors Influencing Consumer Behavior in Purchasing Decisions for Nike Brand Shoes in Medan City. Journal of Business Administration , 37-43.

Hasibuan, Malayu SP. (2018). Human Resource Management . Revised Edition. Jakarta: PT. Bumi Aksara.

Hasibuan, Malayu. (2017). Human Resource Management. Jakarta: Bumi Aksara.

Hidayat, Syarifudin. (2015). Research Methods . Bandung: Mandar Maju

Hoffman, K. D., & Bateson, J. E. (2016). Services marketing: concepts, strategies, & cases. Cengagelearning.

Idris, Junainah. (2021). "Marketing Mix 4Cs: Impact On Small And Medium Entrepreneurs (SMES) Marketing Performance. International Journal Of Public Sector Performance Management 6.5

Iriyanti, E., Qomariah, N., & Suharto, A. (2016). The Influence of Price, Product Quality, and Location on Customer Loyalty Through Satisfaction as an Intervening Variable at the Jember Wonton Noodle Depot. Indonesian Journal of Management and Business Vol 2. No. 1 June 2016 PENGARUH, 2(1), 1–15.

Jerry C. Olson. (1999). Consumer Behavior, Consumer Behavior and Marketing Strategy. Second Volume, Fourth Edition. Translated by Damos Sihombing and Peter Remy Yossi Pasla. Jakarta: Erlangga.

John C. James & Martilla, J.A. (2015). Importance-Performance Analysis . Journal of Marketing g. Vol. 41(1):77-79.

Joreskog, Karl G.., and Dag Sorbom. 1984. LISREL VI: Analysis of Linear Structural Relationships by Maximum Likelihood and Least Squares Methods. 3rd ed. Univ. of Uppsala, Department of Statistics.

Kasmir, (2014). Financial Report Analysis , 7th edition. Jakarta: PT. Raja Grafindo Persada.

Kasmir. (2017). Excellent Customer Service: Theory and Practice . PT Raja Grafindo Persada: Jakarta.

Kasmir. (2019). Financial Statement Analysis (Revision). Depok: PT RAJAGRAFINDO PERSADA.

Kotler, and Keller. (2016). Marketing Management. In England : Pearson. 15th ed. Pearson Education.

Kotler, P and Armstrong. (2018). Principles of Marketing, Seventh Edition. Salemba Empat Publisher. Jakarta.

Kotler, P. (2019). Marketing Management. Millennium Edition . Jakarta: Prenhalindo.

Kotler, P. and Kevin Lane Keller. (2018). Consumer Behavior (Attitudes and Marketing). Translated by Firmansyah, MA. Pasuruan: CV. Qiara Media Publisher.

Kotler, Philip and Gary Armstrong.(2019). Principles of Marketing . 13th Edition.

Kotler, Philip and Keller, Kevin Lane. (2018). Marketing Management . 12th Edition. Volume 2. Jakarta: PT Indeks

Kotler, Philip and Kevin Lane Keller. (2019). Marketing Management, Thirteenth Edition, Volume 1. Erlangga, Jakarta.

Kotler, Philip and Kevin Lane Keller. (2019). Marketing Management . 4th Edition.

Kotler, Philip and Kevin Lane Keller. (2019). Marketing Management, Thirteenth Edition, Volume 1. Erlangga, Jakarta.

Kotler, Philip and Lane Keller. (2017). Marketing Management, 15th Edition New Jersey: Pearson Pretice Hall, In.

Kotler, Philip., and Gary Armstrong., (2019), Principles of Marketing , 14th Ed, Prentice Hall, Jakarta.

Kotler, Philip., and Gary Armstrong., (2019), Principles of Marketing , 14th Ed, Prentice Hall, Jakarta.

Kotler, Philip; Keller, KL (2020). Marketing Management: Vol. 1 / Philip Kotler, Kevin Lane Keller; Translated by Bob Sabran. Journal of Management and Entrepreneurship, 6(3).

Kumar, V. & Reinartz, W., 2016, 'Creating enduring customer value' . American Marketing Association Journal of Marketing : AMA/MSI. ISSN: 0022-2429 ( 80 (6), 36–68. https://doi.org/10.1509/jm.15.0414 .

Lasyakka, Bintang. (2015). E-service Quality Factors that Influence Perceived Value on the E-Commerce Website Lazada.co.id (Study of Residents of RW.3, Dinoyo Village, Lowokwaru District, Malang City). Journal of Business Administration (JAB), 24(2).

Malayu SP Hasibuan. (2019). Human Resource Management . Bandung: PT Bumi Aksara.

Mandasari, DJ, Widodo, J., & Djaja, S. (2019). Marketing Strategy of Micro, Small and Medium Enterprises (MSMEs) Batik Magenda Tamanan, Bondowoso Regency. Journal of Economic Education : Scientific Journal of Educational Sciences, Economics and Social Sciences, 13(1), 123–128.

Mangkunegara, Anwar Prabu. (2012). Human Resource Performance Evaluation . Bandung: Refika Aditama

Mary Parker Follet in her book (2017) said that management is "the art of getting things done through people".

Mercadal, T., PhD. (2020). Gap Analysis. Salem Press Encyclopedia.

N, Souiden, Kassim, & H. Hong, (2016). Quality of Public Services. Yogyakarta: Gava Media.

Napitupulu, Alexander. (2020). Electronic Payment (A Case Study On Faculty of Economics), (nd).

Nawawi, Henry Fayol (2015) Fundamentals of Management . Jakarta Bumi Aksara.

Ningrum, Harini Fajar, Fitri Nasution, Purboyo, Dewi Sartika, Suriadi, Rachma Yuliana, Acai Sudirman, et al. (2021). Introduction to Management Science (A Conceptual Approach). Bandung: CV. Media Sains Indonesia,

Nunung Ayu Sofiati (Efi), Yoyo Sudaryo, Dayan Hakim Natigor, Rama Chandra Jaya (2023), Increased Customer Satisfaction Using Digital Marketing Implementation in the Banking Industry Image. Journal of Social Sciences and Humanities. Vol 25, No 1

Pomering, Johnson, A. a., & W, L. (2015). Constructing a Corporate Social Responsibility Reputation Using Corporate Image Advertising. Australian Marketing Journal , 106-114.jr

Porter, ME and Kramer, MR (2019) Creating Shared Value. In: Lenssen, G. and Smith, N., Eds., Managing Sustainable Business , Springer, Dordrecht, 323-346.

Rangkuti, Freddy. (2014). SWOT Analysis: A Technique for Analyzing Business Cases . Jakarta. PT Gramedia Pustaka Utama

Rangkuti, Freddy. (2018). SWOT Analysis : Techniques for Dissecting Business Cases: How to Calculate Weight, Rating, and OCAI. Jakarta: PT. Gramedia Pustaka Utama

Robbins, Coulter. (2018). Management 14th Edition . Canada: Pearson.

Rohman, A. (2018). Fundamentals of Public Management . Malang: Empatdua Group Intrans Publishing

Safroni, (2016). Public Service Management and Reform in the Context of Indonesian Bureaucracy (Theory, Policy, and Implementation). Aditya Media Publishing, Yogyakarta.

Sakti, Anggono Raras Tirto et al. (2016). “The Influence of Marketing Mix Price on Customer Satisfaction and Its Impact on Customer Loyalty (Case Study of PT. Sinarmentari Indoprima, Bandung City Branch).” Jurnal Indonesia Membangun 15 (2): 101–20

Sekaran, Uma & Bougie, Roger. (2019). Research Methods for Business I: A Skill-Development Approach 6th Edition. Jakarta: Salemba Empat.

Sidiq Priadana, Mohammad, and Muis, Saludin. (2016). Economic and Business Research Methodology. Equipped with Minitab Tools for Data Management, 2nd Edition. Yogyakarta: EKUILIBRIA.

Sofiati, NA, & Limakrisna, N. (2017). Holistic marketing implementation to increase company trust and image on state banking industries (a customer survey on customers of state banks in West Java province). International Journal of Applied Business and Economic Research, 15(6), 117–130.

Sofiaty, NA(Efi)., Sudaryo, Y., Astuti, TT & Sukandi, A. (2022). The Effect of Digital Marketing Implementation on Banking Image with Customer Satisfaction as an Intervening Variable. Sosiohumaniora: Journal of Social Sciences and Humanities, 24(1), 98–106.

Solimun, Achmad, A. and N. (2017). Multivariate Statistical Method of Structural Equation Modeling (SEM) WarpPLS Approach. UB Press.

Sudaryo, Yoyo., Agus Aribowo, Nunung ayu Sofiati. (2018). Human Resource Management, Indirect Compensation and Physical Work Environment . Yogyakarta: Andi Publisher

Sudirman, Rio (2015). Analysis of the Influence of Service Quality on Student Satisfaction and Higher Education Image. [email protected]

Sugiyono. (2014). Educational Research Methods: Quantitative, Qualitative, and R&D Approaches . Bandung: Alfabeta.

Sugiyono. (2017). Quantitative, Qualitative, and R&D Research Methods . Bandung: Alfabeta, CV.

Sugiyono. (2018). Quantitative, Qualitative, and R&D Research Methods , Alfabeta Publisher, Bandung

Sugiyono. (2019). Quantitative and Qualitative Research Methodology and R&D . Bandung: ALFABETA.

Suki, Norazah Mohd, and T. Ramayah. (2016). “User Acceptance of E-Government Services in Malaysia” , Interdisciplinary Journal of Information, Knowledge, and Management Volume 5.

Suliyanto, SE, & MM, S. (2017). Quantitative Research Methods . Peradapan University. Bumiayu. Research Methodology Training, 33

Sumandi, Iman Mulyana Dwi. (2017). Corporate Image (Marketing Management Series). Ebook. Accessed on Saturday, October 14, 2017.

Sumanto, MA, D. (2014 ). Descriptive Statistics . Yogyakarta: Center of Academic Publishing Service (CAPS).

Sunyoto, D. (2019). Fundamentals of Marketing Management (Concepts, Strategies, and Cases). Yogyakarta: CAPS (Center of Academic Publishing Service).

Sutojo, Siswanto, (2015), Good Corporate Governance , Jakarta: Publisher PT Damar Mulia Pustaka.

Sutojo, Siswanto. (2018). Building Corporate Image. Jakarta: PT Damar.

Szymanski, Piotr. (2018). With Russia right across the border : Finland's Security Policy. Warsaw: Osrodek Studiow Wschodnich

Terry, George R. (2021). Fundamentals of Management Revised Edition. Indonesia. Bumi Aksara. Pages 8-9.

Tjiptono, F. (2018), Marketing Services, Principles, Applications, and Research . Yogyakarta: Andi.

Tjiptono, Fandy (2017), Marketing Strategy , 4th Edition, Yogyakarta: Andi.

Tjiptono, Fandy (2017), Marketing Strategy, 4th Edition, Yogyakarta: Andi.

Tjiptono, Fandy. (2019). "Service Marketing Latest Edition." Yogyakarta: Andi Publisher.

Tjiptono, Fandy. (2019). "Service Marketing Latest Edition." Yogyakarta: Andi Publisher.

Tjiptono. (2019). Marketing Strategy Principles & Implementation . 1st Edition. Yogyakarta. Andy.

Umi, Narimawati; Jonathan Sarwono; Dadang Munawar; Marlina Budhiningtias Winanti. (2020). Research Methods in the Implementation of Various Analysis . Yogyakarta: Andi

Vanessa, I. (2017, October). The Influence of Brand Image and Price on Consumer Purchasing Decisions (Survey of Students of the Business Administration Study Program, Faculty of Administrative Sciences, Brawijaya University, Malang, 2013/2014 and 2014/2015 Intakes. Journal of Business Administration (JAB) , 51(1), 44-48

Vazifehdoust, H., Taleghani, M., Esmaeilpour, F., Nazari, K., & Khadang, M. (2014). Purchasing green to become greener: factors influencing consumers' green purchasing behavior. Management Science Letters, 2489 - 2500.

Wibisono, Dermawan, (2018). Guide to Writing Theses, Dissertations, and Theses . Yogyakarta: Andi.

Wirasasmita, Rivai, N Kusno and Erna Herlinawati (1991). Cooperative Management . Bandung: Pionir Jaya,

Zeithaml, V. A. (2018). Service Quality Dimensions. Services Marketing Integrating Customer Focus Across the Firm (7th ed.). MC Graw Hill Education.

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). What Are Services ? (7th ed.). Mc Graw Hi Education.

Published

2026-01-26

How to Cite

Herlina, H., Sofiati, N. A., Ismail, G. D., Setiyani, A., Alfarisi, A. S., Luntungan, I. I. P., … Sakti, A. R. T. (2026). An Analysis of Interpersonal Communication, Organizational Culture, and Work Discipline on Employee Loyalty and Their Impact on Organizational Performance (Study in Baleendah District, Bandung Regency). Greenation International Journal of Tourism and Management, 3(4), 412–429. https://doi.org/10.38035/gijtm.v3i4.716