Nias YQ, Misbak M, Nurmalitasari KS. The Role of Brand Image in Mediating the Effects of Price and Product Quality on Purchase Decisions. GIJTM [Internet]. 2026 Jun. 20 [cited 2026 Jun. 24];4(2):215-23. Available from: https://research.e-greenation.org/GIJTM/article/view/929