The Impact of Social Media on Investment Decision-Making: An Analytical Study

Authors

  • Meet Shah Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Raj Patel Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Ansh Sharma Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Rahul Chauhan Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Andino Maseleno Department of Information Systems, Institut Bakti Nusantara, Lampung, Indonesia
  • R. Rizal Isnanto Department of Computer Engineering, Diponegoro University, Semarang, Indonesia

DOI:

https://doi.org/10.38035/gijea.v2i4.294

Keywords:

Social Media, Investment Decision-Making, Reliability, User Behaviour

Abstract

This study investigates the influence of social media on investment decision-making, focusing on various factors such as frequency of use, preferred platforms, and perceptions of reliability. Using ANOVA analysis, the research reveals that the frequency of social media use and the belief in its reliability significantly affect investors' behaviours. Participants who use social media more frequently and trust the information sourced from it are more likely to let it guide their investment choices. However, the specific platforms and the overall belief in social media’s positive influence do not significantly affect decision-making. These findings underscore the complex role of social media in shaping investment behaviours, highlighting both its potential benefits and risks, such as the spread of misinformation. Future research could explore the credibility of different content types and the evolving landscape of social media's impact on global investment practices.

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Published

2024-12-12

How to Cite

Shah, M., Patel, R., Sharma, A., Chauhan, R., Maseleno, A., & Isnanto, R. R. (2024). The Impact of Social Media on Investment Decision-Making: An Analytical Study. Greenation International Journal of Economics and Accounting, 2(4), 272–286. https://doi.org/10.38035/gijea.v2i4.294

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Vol. 2 No. 4 (2024): Greenation International Journal of Economics and Accounting (December - 2024)

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Copyright (c) 2024 Meet Shah, Raj Patel, Ansh Sharma, Rahul Chauhan, Andino Maseleno, R. Rizal Isnanto

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