Model of Purchase Decision Analysis

Authors

  • Stiven Wijaya Universitas Persada Indonesia Y.A.I. Jakarta, Indonesia
  • Yudi Yulius Universitas Persada Indonesia Y.A.I. Jakarta, Indonesia
  • Nandan Limakrisna Universitas Persada Indonesia Y.A.I. Jakarta, Indonesia

DOI:

https://doi.org/10.38035/gijea.v1i2.37

Keywords:

Product, Distribution, Promotion, Customers Value, Purchase Decision

Abstract

Moo light brick acquiring choices develops and genuine bequest company in Medan Common supposedly caused by item, dissemination, advancement and client esteem are still moo. The reason of this inquire about is to decide and analyze the impact of item, dispersion and advancement of fractional or mutually to client esteem. To decide and analyze the impact of item, conveyance, advancement and client esteem in part or together to the obtaining choice. The populace in this investigate produced to 964 extend supervisors of 241 development and genuine bequest companies in Medan. The strategy utilized in this inquire about was a expressive study strategy and informative overview with a test measure 295 respondents, and the information examination strategies utilized are SEM (Auxiliary Condition Modeling) with utilize Lisrel 8.70 application. Based on the comes about of the investigate, the taking after investigate discoveries gotten item positive and noteworthy impact on client esteem. Dissemination of critical impact on client esteem. Advancement noteworthy impact on client esteem. Item, dispersion and advancement together critical impact on client esteem is rise to to 47% whereas the remaining 53% are affected by other components. In part advancement of the foremost prevailing impact on client esteem. The item does not influence the buy choice. Dissemination of positive and critical impact on obtaining choices. Advancement of positive and critical affect on obtaining choices. Client esteem of positive and critical impact on obtaining choices. Item, dispersion, advancement and client esteem together positive and noteworthy impact on acquiring choices is break even with to 81% whereas the remaining 19% are impacted by other variables. Somewhat clients esteem the foremost prevailing impact on buy choices.

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Published

2023-07-20

How to Cite

Wijaya, S., Yulius, Y. ., & Limakrisna, N. . (2023). Model of Purchase Decision Analysis. Greenation International Journal of Economics and Accounting, 1(2), 65–79. https://doi.org/10.38035/gijea.v1i2.37

Issue

Vol. 1 No. 2 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (June 2023)

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