Beyond Price and Prosmotions: Uncovering the Drivers of Guest Choice at V Hotel and Residence Bandung
DOI:
https://doi.org/10.38035/gijtm.v1i4.118Keywords:
Price, Product, Promotion, Purchasing DecisionsAbstract
The purpose of this study to determine how the price, product, promotion, purchasing decisions, and how much influence the price, the product, and promotions on consumer purchasing decisions This research is a census, the number of objects in a population of 100. The research method used in this research is descriptive analysis method. The data analysis technique used is the technique of correlation analysis and path analysis techniques. Correlation analysis techniques to determine the relationship between variables, while the technique of path analysis to determine how much influence the independent variables on the dependent variable. The software used to process and analyze the data of this study was SPSS version 23. The results showed that the variable conditions of the price, product,promotion and purchasing decisions included in both categories.
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Amrullah. Sasi. (2016). The Effect of Product Quality, Price, and Brand Image on Honda Beat Purchasing Decisions. Journal of Management Science and Research. Volume 5. Number 7. July 2016. ISSN: 2461-0593. Accessed from:https://ejournal.stiesia.ac.id/jirm/article/viewFile/1587/1549, dated July 25, 2017.
Arikunto, Suharsini, 1996, Research Procedure, Jakarta: Rineka Cipta Depdikbud, 1991, Big Indonesian Dictionary, Jakarta:Balai Pustaka
Boyd, Walker and Larreche. (2000). Marketing Management. Volume 1. Second edition. Jakarta: Erlangga
Engel James F, et. Translated Budiyanto FX.1994. Consumer Behavior
Binangun Aksara, Ferrell, Pride. (1995). Marketing. 7th Edition. Volume 1. Jakarta: Binarupa Aksara
Firman, Muhamad. (2016). After Two Years of Decline 2016 Car Sales Grow 4.5 Percent.Accessed from: http://katadata.co.id/berita/2017/01/25/setelah-dua-tahun-turun- car-sales-rose-in-2016, dated July 24, 2017.3Gaikindo. (2017). Indonesian Automobile Industry Data. Accessed from: https://www.gaikindo.or.id/indonesian-automobile-industry-data/, dated July 25, 2017. https://www.maxmanroe.com/vid/manajemen/pengertian-manajemen.html https://peraturan.bkpm.go.id/jdih/userfiles/batang/PERMEN%20ttg%20STANDA R%20USAHA%20HOTEL.pdf
Ishak, A. (2017). The Importance of Customer Satisfaction and Strategy Implementation Keraf, Gorys, 1989, Composition, Flores Nusa Indah
Kotler, Pihlip, 1994, Marketing Management, Bandung : Erlangga
Kotler, Philip translated Saha Wasana, 1996, Marketing management, Analysis, Planning, Implementation and Control, Bandung : Erlangga.
Nazir, Moh. (2014). Research Methods. Bogor: Ghalia Indonesia Publishers. Marketing. Journal of Business Siasat. https://doi.org/10.20885/jsb.ed.khus1.art1
The Effect of Price, Product and Promotion Policies on Customer Decisions at Watampone Tourism Hotel in Bone Regency, Anrietha Lysistrata Journal
Rachmadi, F, 1992, Basic Principles of Public Relations, Jakarta: Gramedia Swasta Basu, 1984, Principles of marketing, Yogyakarta : BPFE
Susanto, N. (2013). The effect of price, product, promotion and distribution channels on consumer purchasing decisions for hp brand laptop users in Semarang city. Emba..
Swasta Basu, Irawan, 1997, Modern Marketing Management, Yogyakarta: Liberty Sigit, Soehardi, 1987, Practical Marketing, Yogyakarta : Liberty
Sutojo, Siswanto, 1983, Basic framework of marketing management, Jakarta
Saptodadi Sugiyono, 1999, Statistics for Research, Bandung: Alfabeta Tjiptono Fandy, Marketing Strategy, 2001, Yogyakarta: Andi
Umar, Husein 1996, Research Methods for Business Scholars and Theses, Yogyakarta : Liberty
Willy Pratama Widharta and Sugiono Sugiharti, S.E., M. . (2013). Formulation of Sales Strategies and Systems in Order to Increase Sales of Peaceful Stores. Marketing Management.
Zulkarnaim, Tommy. (2015). The Effect of Products, Promotion, and Service Quality on Purchasing Decisions for Samsung Surabaya Mobile Phones. Journal of Management Science and Research. Volume 4. Number 7 (2015)
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Published
2023-12-09
How to Cite
Fenny, F., & Suryati, L. (2023). Beyond Price and Prosmotions: Uncovering the Drivers of Guest Choice at V Hotel and Residence Bandung. Greenation International Journal of Tourism and Management, 1(4), 382–391. https://doi.org/10.38035/gijtm.v1i4.118
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