Research Study on the Satisfaction Level of Uber Users with Respect to Ahmedabad City

Authors

  • Baraiya Deep P Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Monil Rajapara Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Harshvadhan Sinh Zala Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Kavya Patel Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Rahul Chauhan Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Andino Maseleno Department of Information Systems, Institut Bakti Nusantara, Lampung, Indonesia
  • R Rizal Isnanto Department of Computer Engineering, Diponegoro University, Semarang, Indonesia

DOI:

https://doi.org/10.38035/gijtm.v1i4.254

Keywords:

Uber, user satisfaction, digital life balance, sharing economy

Abstract

This study investigates user satisfaction among Uber users in Ahmedabad, India, focusing on key factors such as digital media consumption, the impact of the COVID-19 pandemic on household income, spending priorities, binge-watching habits, and perceptions of work-life balance. Using ANOVA analysis, significant differences were found in users' feelings of being overwhelmed by work and personal responsibilities, while other factors showed uniformity across demographic groups. These findings highlight the influence of socioeconomic factors on digital life balance, emphasizing the need for tailored strategies to enhance user satisfaction. By contributing to the understanding of the sharing economy's impact on urban mobility, this research provides valuable insights for improving user experiences in similar contexts. Future studies should consider longitudinal trends and cross-cultural comparisons to further enrich this evolving field.

 

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Published

2024-02-29

How to Cite

Deep P, B., Rajapara, M., Sinh Zala, H., Patel, K., Chauhan, R., Maseleno, A., & Rizal Isnanto, R. (2024). Research Study on the Satisfaction Level of Uber Users with Respect to Ahmedabad City . Greenation International Journal of Tourism and Management, 1(4), 467–477. https://doi.org/10.38035/gijtm.v1i4.254

Issue

Vol. 1 No. 4 (2023): (GIJTM) Greenation International Journal of Tourism and Management (December 2023 - February 2024)

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Copyright (c) 2024 Baraiya Deep P, Monil Rajapara, Harshvadhan Sinh Zala, Kavya Patel, Rahul Chauhan, Andino Maseleno, R Rizal Isnanto

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