Exploring Students' Perceptions of Open Trip to Lombok: Digital-Based Tourism Strategies in the Gen Z Era

Authors

  • Ridho Rafqi Ilhamalimy Departement of management, Universitas Pendidikan Mandalika, Mataram, Indonesia
  • Usep Suhud Department of Management Science, Universitas Negeri Jakarta, Jakarta, Indonesia
  • Mohamad Rizan Department of Management Science, Universitas Negeri Jakarta, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/gijtm.v3i2.378

Keywords:

Open Trip, Students, Lombok Tourism, Consumer Perception, Digital Promotion

Abstract

This study aims to explore students' perceptions of the open trip program to Lombok offered during the semester break, using a qualitative descriptive approach. Open trip programs are one of the popular forms of travel among students because they offer affordable costs, short time, and meaningful social experiences. A bold survey using Google Form successfully collected data from 230 students from various universities in Indonesia. The data were analyzed using thematic analysis techniques, with open coding, axial coding, and triangulation of meaning to identify the main themes of the respondents' narratives. The results of the study revealed five main themes: (1) students' positive perceptions of Lombok's attractiveness as a tourist destination, (2) motivations and obstacles in participating in open trips, (3) expectations of the contents of the travel package, (4) effective promotional strategies based on social media, and (5) correlation of perceptions with students' demographic backgrounds. These findings indicate the importance of targeted digital marketing strategies, the preparation of tour packages that suit students' needs, and collaboration with campus organizations. This study provides practical contributions for tourism managers and open trip providers in designing programs that are more contextual and attractive to the student segment.

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Published

2025-06-01

How to Cite

Ilhamalimy, R. R., Suhud, U., & Rizan, M. (2025). Exploring Students’ Perceptions of Open Trip to Lombok: Digital-Based Tourism Strategies in the Gen Z Era. Greenation International Journal of Tourism and Management, 3(2), 112–116. https://doi.org/10.38035/gijtm.v3i2.378

Issue

Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - August 2025)

Section

Articles

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Copyright (c) 2025 Ridho Rafqi Ilhamalimy, Usep Suhud, Mohamad Rizan

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